CHIEF EXECUTIVE OFFICEHER

The career playbook they forgot to write for women.

Some careers look linear from the outside. Kristy Duncan’s was anything but. From a rural Canadian farm to engineering school, to the boardrooms of global banking, to founding one of the world’s most influential networks for women in finance — her path was forged through grit, reinvention, and an unflinching refusal to accept the way things were.

Chief Executive OfficeHER is the book Kristy wishes she’d had. Drawing on her own hard-won experience and the collective wisdom of thousands of women across the global payments and fintech industry, she delivers a frank, practical guide to building a career on your own terms. From cultivating your brand and network, to navigating self-doubt, drawing boundaries, and asking for exactly what you want — this is career counsel grounded in reality, not theory.

Whether you’re just starting out or stepping into your next level of leadership, these pearls of career wisdom will help you move forward — with clarity, confidence, and community behind you.

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REVIEWS

Chief Executive OfficeHER moves beyond inspiration and gives women a practical system for real career momentum. Success isn't accidental — it's built by understanding your superpower, aligning your brand, investing in relationships, and asking directly for what you want. These principles have been fundamental to my own career success. This is a smart, grounded playbook for anyone serious about leading with intention and shaping their own path.
Colleen Taylor
Former President, American Express Merchant Services

Kristy Duncan beautifully blends her own story with guiding insights that truly reflect her life's mission: to empower women to reach their full potential. It's jam packed with advice on navigating career challenges, building resilience, the power of networking and the importance of strategic self-advocacy as she drops pearls of wisdom galore. A must read.
Julia Streets, Member of the Order of the British Empire
Founder & Chair, Streets Consulting

Kristy Duncan is the ultimate champion for women striving to advance in their careers. Recognizing the need to celebrate talent, foster opportunity, and build impactful networks for women across the industry, she has created a movement with global reach. Kristy’s journey is a remarkable testament to how unwavering personal conviction can drive meaningful change. Now, in Chief Executive OfficeHER, she shares her pearls of career wisdom for the benefit of us all.
Sasha Krstic
Former President, Mastercard Canada

This book is for any woman who has been (one of) the only women in the room. It’s a playbook on how to connect your ambition to your achievement, chock full of strategies and tactics to navigate your career. If you’re looking for tried and true advice, relevant at all stages of your career, this is the book!
Sue Hutchison
President & CEO, Equifax Canada

Chief Executive OfficeHER is a timely and important contribution to the conversation about women’s careers and leadership. Kristy Duncan writes with clarity, honesty, and hard-earned insight, offering practical guidance that will resonate with women at every stage of their professional journey. This book encourages women not only to navigate their careers with greater confidence, but to shape the workplaces and industries they help lead.
Ronel David
Board of Directors- PayInc, South Africa

DOWNLOAD SAMPLE CHAPTER

Most people who write career books have tidied up their story by the time they sit down to write it. Kristy Duncan hasn't. Chapter One is where she lays out exactly how she got here — the detours, the setbacks, the moments that didn't look like progress until much later. It's her story, but chances are, parts of it will sound like yours.

Download Chapter One and see where it takes you.